Real Customer Results with Rangement-Chaussures.com

Background

About the project

Rangement-chaussures.com is a French niche e-commerce and content site focused on shoe storage solutions — racks, boxes, and organizers. The site was in an early growth phase with minimal SERP presence when this SEO campaign was initiated in late September 2021.

Using SEMrush's Position Tracking module, we monitored organic performance on Google Desktop in France across two primary target keywords with a combined monthly search volume of nearly 100,000.

"Within one week of campaign tracking, estimated weekly traffic jumped from 6.76 to 18.97 — a 180% increase driven entirely by position improvements on two high-volume keywords."

Campaign Timeline

Week-by-week progression

Sep 25, 2021 Baseline measurement — campaign launched Position Tracking initiated. Domain visibility recorded at 0.56% with an average position in the 80s for both target keywords. Estimated traffic: 6.76 visits/week.

Sep 27–29, 2021 First positive signals appear Rankings began entering the Top 100 consistently. "rangement chaussures" climbed to position 48; "rangement chaussure" reached position 44. Visibility trending upward.

Oct 1, 2021 Overview report snapshot Domain visibility at 1.59% (+1.03% gain). Both keywords ranked in Top 100, with 1 new keyword entering tracked positions. No declined keywords recorded.

Oct 3, 2021 Landscape report — full picture Final snapshot: visibility 1.58%, estimated traffic 18.97, average position 44.00 (improved 36 spots from baseline). Total positive visibility impact: +1.02%.

Keyword Rankings

Tracked keyword performance

Both keywords target the same user intent with minor spelling variation. Combined monthly search volume: 99,000 (Google France). CPC: €0.21 per click.

#	Keyword	Position (Oct 1)	Position (Oct 3)	Change	Monthly Vol.	CPC (€)	Visibility Impact
1	rangement chaussures	42	48	+58 (from ~100)	49,500	0.21	+0.73%
2	rangement chaussure	44	40	+16 (from ~60)	49,500	0.21	+0.29%

Performance Metrics

Visibility & estimated traffic

Visibility Score1.58%↑ +1.02% this week

Est. Traffic / Week18.97↑ +12.21 visits

Avg. Position44.0↑ Improved 36 spots

Keywords in Top 1002↑ 1 new entry

Declined Keywords0✓ None lost

Total Positive Impact+1.02%Both KWs improved

SERP Features Analysis

Search features & SERP presence

As of Oct 3, 2021, both tracked keywords trigger multiple SERP feature types. The domain is not yet appearing in any featured snippets or knowledge panels — clear growth opportunities ahead.

Page Performance

Top pages by estimated traffic

The homepage drives 100% of tracked keyword traffic during this period — both keywords rank for the root domain.

URL	Keywords	Avg. Position	Position Δ	Est. Traffic	Traffic Δ
rangement-chaussures.com/	2	44.00	−16.00	18.98	+12.21

Conclusions

Key takeaways & next steps

📈 Rapid ranking gains Both target keywords moved from outside Top 100 to positions 40–48 within one week — strong signal of good on-page SEO fundamentals.

🔍 Image pack opportunity Both keywords trigger image packs — the domain currently doesn't appear. Optimizing product images with structured data could unlock this feature.

🎯 Break into Top 10 From position ~44, reaching Top 10 would multiply traffic by 8–10× based on standard CTR curves. Link-building and content depth are the priority levers.

📝 Expand keyword set Only 2 keywords are tracked. Expanding to longtail variations and category-level terms will diversify organic traffic sources significantly.

From invisible to ranked:Shoe storage website breaksinto Google Top 100