SEO Case Study
Steady organic growth for
citgrup.ro: traffic up 16%
and non-branded reach up 34%
Romania
461 keywords
United States
14 keywords
Sri Lanka
0 keywords
- 1 Grow the site's non-branded organic footprint so it stops relying on people already searching for the brand by name.
- 2 Increase overall organic traffic and traffic value while keeping the keyword base stable, rather than chasing keyword count for its own sake.
Non-Branded Keyword Targeting
Focused content and on-page work on non-branded, high-intent search terms to reduce dependency on branded search and reach new audiences actively researching the category.
Traffic Value Optimization
Prioritized keywords and pages with higher estimated traffic cost/value, growing the equivalent paid-media value of organic traffic alongside raw visit volume.
Content & On-Page Refresh
Refined meta titles, headers, and page content around target queries to defend and improve existing rankings across the 461 tracked keywords in the Romanian market.
Ongoing Technical Monitoring
Tracked keyword and traffic trends in Semrush's Organic Research to catch ranking or crawlability issues early and keep the keyword base stable over time.
Organic traffic grew 16.26%, from roughly 2.5K to 2.9K monthly visits
Non-branded traffic rose 34.24%, the fastest-growing segment on the site
Traffic cost (estimated paid-media value of organic traffic) climbed 21.65%
Keyword base held steady at 461 terms, mostly concentrated in Romania
