SEO Case Study
From low visibility to climbing fast:
French shoe storage brand
gains ground on Google
- 1 Increase organic visibility in the French market for shoe storage and home organization product keywords.
- 2 Improve rankings for core brand and product keywords: rangement chaussures, rangement chaussure, to drive qualified organic traffic from Google.fr.
| Keyword | Market | Position | Change | Volume |
|---|---|---|---|---|
| rangement chaussuresFrench / France | 🇫🇷 FR | 100 → 42 | ▲ +58 | 49,500 |
| rangement chaussureFrench / France | 🇫🇷 FR | 60 → 44 | ▲ +16 | 49,500 |
Keyword Research & Mapping
Identified high-volume French search terms around shoe storage products using SEMrush, prioritizing keywords with the strongest commercial and informational intent.
On-Page Optimization
Optimized meta titles, descriptions, and header tags around "rangement chaussures" and related variants. Improved internal linking between the homepage and product category pages.
Content Optimization
Refreshed and expanded product and category content with French-language terminology matching real buyer search intent, including SERP feature opportunities (images, shopping, reviews).
Technical SEO & Site Audit
Resolved crawlability and indexing issues, improved desktop page speed, and submitted an updated XML sitemap to support faster discovery and re-crawling of key pages.
Local & SERP Feature Positioning
Strengthened local relevance signals and optimized for rich SERP features (maps, shopping listings, star ratings) already appearing for target keywords.
2 tracked keywords improved in Google rankings, with zero losses or declines
"Rangement chaussures" jumped from position 100 to 42 — a +58 position gain
Estimated organic traffic rose from 6.76 to 18.97 in a single week
Average position across the campaign improved from 80.00 to 44.00
