SEO Case Study
From zero visibility to ranked:
Coir & coco peat exporter
climbs Google's first page
- 1 Increase organic visibility for coco peat and coir product keywords targeting international B2B buyers searching for Sri Lankan suppliers.
- 2 Rank on Page 1 of Google for high-intent export keywords: coco peat suppliers Sri Lanka, coco peat manufacturers in Sri Lanka, coir discs, coir pith briquettes.
| Keyword | Market | Position | Change | Volume |
|---|---|---|---|---|
| coco peat suppliers sri lankaEnglish / United States | 🇺🇸 EN | 8 → 6 | ▲ +2 | 10 |
| coco peat manufacturers in sri lankaEnglish / United States | 🇺🇸 EN | 7 → 6 | ▲ +1 | 10 |
| coir discsEnglish / United States | 🇺🇸 EN | 24 → 18 | ▲ +6 | 20 |
| coir pith briquettesEnglish / United States | 🇺🇸 EN | 100 → 42 | ▲ +58 | 10 |
Keyword Research & Mapping
Identified high-intent B2B export keywords with measurable search volume using Ubersuggest, focusing on product-specific terms like coco peat, coir discs, and coir pith briquettes that international buyers search for.
On-Page Optimization
Optimized meta titles, descriptions, and header tags around core product keywords. Improved internal linking between the homepage and individual product pages, and added structured data for supplier visibility.
Content Optimization
Built dedicated, keyword-rich product pages for coir discs, coco peat blocks, and coir pith briquettes, with specifications and export-relevant terminology matching buyer search intent.
Technical SEO & Site Audit
Resolved crawlability and indexing issues, improved page speed, and ensured mobile responsiveness across product pages. Submitted an updated XML sitemap for faster discovery of new URLs.
Export & Authority Positioning
Positioned earthscapesl.com as a trusted Sri Lankan coco peat manufacturer and supplier through targeted content and on-site trust signals, supporting manufacturer- and supplier-intent rankings.
4 tracked keywords improved in Google rankings, with zero declines
"Coir pith briquettes" jumped from position 100 to 42 — a +58 position gain
"Coco peat suppliers" and "coco peat manufacturers" both ranking in the Top 6
Average tracked position improved from 25.75 to 18 in under two weeks
