Overview
Client: Yusra Driving School
Industry: Driving School
Location: Scarborough, Ontario, Canada
Website: yusradrivingschool.com
Objectives
Increase organic traffic from local keywords related to driving lessons and instructors.
Rank on Page 1 of Google for high-volume keywords like:
driving schools in Scarborough
driving classes Scarborough
driving instructors Scarborough
Generate more inquiries and student sign-ups through organic search.
SEO Strategy Implemented
1. Keyword Research & Mapping
Identified local intent keywords with strong search volume and low-to-medium SEO difficulty using Ubersuggest.
Focused on Scarborough-based keywords for hyper-local targeting.
2. On-Page Optimization
Optimized meta titles, descriptions, and header tags for primary and secondary keywords.
Improved keyword density and internal linking structure across service pages.
Added schema markup for “Local Business” to enhance visibility in Google Maps results.
3. Content Optimization
Created informative, keyword-rich content on pages like:
Driving Courses
Driving Lessons in Scarborough
G2/G License Preparation
Published blog articles addressing common search queries (“How to get a driving license in Ontario”).
4. Technical SEO & Site Audit
Fixed broken links, improved site speed, and ensured mobile-friendliness.
Submitted XML sitemap and optimized robots.txt.
5. Local SEO & Citations
Optimized Google Business Profile with consistent NAP (Name, Address, Phone).
Built citations in local directories (Yelp, YellowPages, Canada411, etc.).
Collected positive Google reviews to increase trust and ranking signals.
Highlights:
✅ 6 major keywords improved in Google rankings.
✅ 3 keywords entered Top 10 positions.
✅ Visibility in high-traffic keywords such as “driving schools in Scarborough” and “driving lessons Scarborough” continues to rise.
✅ Improved click-through rate due to optimized metadata and rich snippets.
