Local SEO is a highly effective form of local online marketing. It allows you to promote your business to your local customers whenever they need it. Local SEO uses Google and business directories.
How They Help To Increase Your Business?
1. Local customers are switching online to find businesses in their local area:
2. Prompt and highly focused: Using local SEO and online directories help you to connect with your potential customer when they actually need you.
3. Growth in mobile users: More and more local customers use their mobile to find out the local business while they’re walking around. Local SEO marketing services covers both mobile and desktop users that mean you never miss out your potential customer.
4. Increased rate of ROI: Local directory marketing have higher conversions than others. Unlike other advertising mediums, it assures you little-wasted exposure. This proves that local SEO is both efficient as well as cost-effective.
5. A chance to go ahead of your competitors: Many local businesses have not got an online listing for their business. Only 10% of businesses have made their Google place listings and here you get a chance to go ahead before your competitors wise-up and you get more competition.
• It would be easier to optimize the website – When the website has been optimized locally, SEO on regional level is a lot easier to do. Ranking on generic keywords wouldn’t be that difficult. Initial marketing efforts is already done, customers will already have an idea what the website and the business are all about.
Ranking for local keywords can also be done with ease. For instance, the keyword “seo specialist srilanka” will have a comparatively low competition than just the keyword “seo specialist”.
• It could gain local customer base – Tapping customers locally is a lot easier than doing it in a bigger market. With a good local following, it would be easier to increase your customer base by the time you decide to go national or even global.
• It would make your website or business more visible – When your business and website are listed on local directories, it means that when someone searches for them, Google can give local search results. It is noticeable that when a website has been optimized locally and in a general manner, local search results (maps, listings) appear on the SERPs first before the organic results.
• It could build customer trust and business credibility – Local directories such as cbizz allow customers to leave reviews and give their ratings on how they perceive your business based on services and products they have availed.
When your business is listed in local directories, customers will know that your business indeed exists. It will then be easier to find your business locally.
SEO Services in Srilanka As a small business owner, you may have realized the importance of SEO services in order to tap into the millions of online users who are looking for your products or...